Twitter Alternatives for SMEs
It’s impossible not to have heard the controversy that has surrounded Twitter in the past few weeks, with its new owner, Elon Musk, the CEO of SpaceX and Tesla, having acquired the social media platform for a staggering $44 billion. This has caused job losses and controversial choices that have led some advertisers to pull their campaigns from the social media platform.
How does this affect Twitter users?
There is a general feeling of unease; Musk is well-known for making controversial statements on Twitter, and many are concerned that his ethos of free speech will override the need for fact and truth. A free speech culture thrives on, ironically, the limitation of some speech — without limitations, Twitter users will suffer. Prior to Musk’s takeover, the platform took action on 4.3 million accounts, citing ‘hateful conduct’ in many cases. Additionally, Musk has sacked staff whose job it is to moderate content.  Even the EU has stepped in, threatening to ban the platform from EU countries, unless Musk thwarts hate speech and disinformation. However, this could all be heightened concern at this age, and whether your business should remain on the platform is entirely guesswork at this stage.
How does Musk’s Twitter affect SMEs?
New features could actually improve the platform for SMEs, with enhanced advertising opportunities a key focus for Musk’s Twitter. However, possible restrictions from the EU could then limit the reach of any campaigns. Any changes will hopefully be implemented slowly, giving SMEs the opportunity to ‘suck it and see’.
What are my options?
Many small and medium-sized enterprises (SMEs) may decide to look for alternative platforms to promote their businesses. One option is to use other social media platforms, such as Facebook, Instagram, and LinkedIn, which have a larger and more diverse user base compared to Twitter. These platforms also offer features and tools for businesses to manage and promote their brand, such as sponsored posts and advertising. Another alternative for SMEs is to focus on more specialised platforms that are geared towards specific industries or interests. For example, a small business that sells handmade crafts could use Etsy or Pinterest to reach customers who are interested in that type of product. These platforms can provide a more targeted and focused audience for businesses to engage with.
If you have a small business and need some help with your social media, why not get in touch with Bee Visible.